Procter & Gamble: Store Audit

Procter & Gamble are a worldwide blue-chip company, with an extensive portfolio of household known products. Lites Group were requested to carry out a distribution and pricing audit across the Island of Ireland, taking in 35 stores. With many of their products distributed from a central area to the convenience stores, Procter & Gamble were very interested in the types of products that are making it to the shelves, and also the price that they are being charged at.

Initially gaining a list of 160 distribution products, and 147 pricing products, Lites Group set out to minimise the time spent in each store, while maximising the information fed back to Procter & Gamble. Each Lites office was briefed on the objective and mechanic of the activity, and requested to contact each store to gain full authorisation from the store managers.

By co-ordinating the individual offices, Lites personnel were able to conduct the audit over a 2-day period, with full feedback to Procter & Gamble within 2 days of the activity being completed. In addition, Lites Group were able to provide Procter & Gamble with store brand knowledge, and if any calls could not be completed. Additional outlets were then sourced and re-visited within 72 hours. Procter & Gamble gained essential product knowledge that allowed them to be pro-active in their response to the store brands.

The customer was very happy with how the project was handled, and the fast return of information, so much so that the activity is carried out on an 8-weekly basis