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Promotions are recognized valuable methods of increasing brand and product awareness which directly leads to increased sales and return on investment.
Promotion examples:
- In-store Promotions
Based in stores, shops, pubs or other locations and involve staff promoting products/services within that location. - Traffic point distribution/On-street Promotions
Involves staff based at key traffic points distributing product/promotions - Sampling Promotions
Involves staff promoting and distributing samples of products to increase brand and product awareness etc (can be in-store or on street) - Shopping Centre Promotions
Specific location based promotions for targeted footfall etc.
Captain Morgan Promotions
- Captain Morgan promotions introduced Captain Morgan Original Spiced Gold Rum to Consumers in a pub based environment in a fun and energetic manner.
- Lites Group hired and trained actors to act as 'Captain Morgan' and a select team of girls ('Morganettes') to accompany the Captain, one Captain and three Morganettes per event.
- The Captain and Morganettes conducted the promotions in selected outlets around the country.
- Two separate type of promotions were ran - Captain Morgan Keys to Adventure Promotions & Captain Morgan Liquid on Lips Promotions.
- The Promotions involved both a samplings and prizes giving element, designed to offer consumers a sample of Captain Morgan and Coke in a fun & lighthearted manner using the "Captain & Morganettes" to create high energy during the promotion. A fun style "tasting experience".
