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Auditing and Mystery Shopping campaigns are independent reviews of products, staff, merchandising, promotions, prices and many more.
Examples of campaigns are:
- Price Surveys
- Product Evaluation
- Staff Evaluation
- Customer Experience
- In Store Surveys
Guinness - Quality Audit
- Mystery Shopping program undertaken in 7,000 outlets.
- Four Phase carried out throughout the year.
- Each phase completed in 14 days, including final report to Guinness
- Comprehensive pricing survey also carried out in tandem with quality call
